When The Bakers Duck wanted to showcase their summer collection, they needed content that told the story of craftsmanship while transporting viewers to a sun-drenched Mediterranean escape.

Our brief was clear: capture their summer collection pastries and Christmas desserts in a way that felt both luxurious and approachable. The way this was achieved was through a mixture of a poolside Mediterranean shoot, a minimal food shoot where the pastries and beverages were front and centre, and finally a series of four social media videos which highlighted some of their most popular summer pastries, following Head Chef Millie in the kitchen, showcasing the craftsmanship and care that goes into every pastry at The Bakers Duck.

Creating the Mediterranean Aesthetic

We chose a poolside setting bathed in warm, natural light to establish the visual language for this shoot. The goal was to evoke lazy summer afternoons on the Mediterranean coast, where indulgence feels effortless.

By using classic summer props such as a bold striped beach towel, a worn-in cowboy hat and sunglasses, we were able to compliment the poolside setting perfectly, conveying the slow, relaxing Mediterranean afternoons.

How We Created This Project

Natural Lighting Approach: Golden hour timing created organic, inviting imagery that felt effortless.

Hero Product Focus: Each pastry received dedicated attention with multiple angles for versatile content across platforms.

Process Documentation: Behind-the-scenes series captured craftsmanship in digestible segments perfect for social media storytelling.

The Impact

The resulting content gave The Bakers Duck a comprehensive visual identity that differentiated their brand through Mediterranean aesthetics while building authentic audience connections through process-driven storytelling.

We created a visual story positioning The Bakers Duck as artisans who understand that great pastries aren't just about taste—they're about the entire sensory experience.