Person holding a champagne glass next to a bottle of Moët & Chandon on artificial grass

PROJECT: KING OF THE MOUNTAIN PROMOTIONAL

EVENT PROMOTION

King of the Mountain: Capturing the Thrill of the Race

For the prestigious King of the Mountain horse race, we set out to create a collection of visuals that encapsulate the energy, elegance, and excitement of this iconic event. From the thunder of hooves to the vibrant festivities trackside, our work aimed to tell the story of a race day unlike any other.

The Vision

Our goal was to convey the essence of the event: a blend of high-stakes competition and sophisticated celebration. The visuals were crafted to transport viewers into the heart of the action while showcasing the style and spirit of the day.

Crafting the Experience

  • Dynamic Action Shots: Capturing the raw power and precision of the horses and jockeys as they competed for the crown.

  • Atmospheric Details: From wide shots of the track under sweeping skies to intimate moments in the stables, every frame was designed to highlight the grandeur and grit of race day.

  • Trackside Elegance: We balanced the athletic drama with visuals of attendees, their fashion, and the unique culture surrounding the event, celebrating the King of the Mountain as not just a race but a social highlight.

A Day to Remember

The final collection of visuals captures the spirit of the event: bold, refined, and unforgettable. Whether it’s the thrill of the race, the camaraderie of the crowd, or the timeless elegance of the setting, these images and videos ensure the King of the Mountain will be remembered long after the finish line.

CLIENT:

ROUND SQUARE MARKETING

CREATIVE:

ROUND SQUARE MARKETING

CONCEPT & PLANNING:

HELIOS AGENCY

ROUND SQUARE MARKETING

DOP:

MITCH RICHARDSON

1ST SHOOTER:

JACK VAN TRICHT

PHOTOGRAPHER:

MITCH RICHARDSON

EDITOR:

HELIOS AGENCY

Four jockeys wearing gold jackets and white pants standing on a grassy racetrack, holding helmets. A racetrack building is visible in the background.
A man and a woman standing beside a horse on a grassy field, with the woman pouring champagne into a glass. A trophy sits on a table with a white cloth nearby, and string lights are overhead against a cloudy sky.
Person pouring champagne into a glass, outdoors, with a horse and a smiling individual in the background.
Horse racing scene with a jockey in a white uniform riding a black horse labeled with number one. Four people in colorful attire excitedly watching the race behind a fence near a white tent with greenery in the background.
Woman celebrating outdoors, wearing a floral headpiece and colorful dress, holding a glass of champagne.
Man in sunglasses and white suit gesturing outdoors
Person holding a coupe glass with champagne next to a bottle of Moët & Chandon on an artificial grass table.
Group of people celebrating outdoors at a table with food and drinks, wearing formal attire and hats, set against a racetrack and string lights background.
An outdoor table setting with plates of appetizers, including pastries and small tarts, alongside a bottle of champagne in an ice bucket, a beer bottle, and a plate with a small salad. A person's hand is reaching for food.
Person using branding iron on steak