Making your social media content shine

McRae Concrete is a Brisbane based concreting company who focus on quality finishes and excellence within their team. Helios Agency was tasked with creating captivating visual content that resonates with their audience and showcases their expertise.

The Project

We crafted a comprehensive social media content package featuring:

• 2 dynamic videos: Highlighting the step-by-step process, from preparation to the final pour, capturing the essence of their craftsmanship.

• 20 stunning stills: Showcasing both the technical process and the beauty of the finished work, reflecting McRae Concrete’s commitment to quality and detail.

Our Approach

• Concept Development: We focused on McRae Concrete’s core values - excellence and teamwork - ensuring these elements shone through in every frame.

• Visual Storytelling: From wide-angle shots of the worksite to close-ups of intricate finishes, we built a narrative that illustrates the artistry and effort behind each project.

• Tailored Content: The final visuals were optimized for social media, helping McRae Concrete connect with their audience and elevate their online presence.

The Impact

Our content not only highlighted McRae Concrete’s expertise but also positioned their brand as a leader in the concreting industry, sparking engagement and admiration across their platforms.